Press Releases

Grand Launching of ‘TRISSAM- Value Added Products from the Tribes of Assam

Indian Institute of Entrepreneurship (IIE), Guwahati, Assam has organized the launching event of ‘TRISSAM- Value added products from the Tribes of Assam’ brand under Pradhan Mantri Van Dhan Yojana (PMVDY) on 30th September 2020 at Assam Administrative Staff College, Khanapara, Assam. Honorable Chief Minister of Assam, Shri. Sarbananda Sonowal has launched different products branded under TRISSAM, i.e. ‘Joha Rice’, ‘Black Rice’, ‘Honey’, ‘Jack fruit Seeds’, ‘Turmeric’, ‘BhootJolokia (King Chilli)’, ‘ Mushroom’, ‘Black Pepper’, ‘Mustard Oil’, ‘Hill Broom’ , etc.  In this programme Shri. Chandan Brahma, Minister of WPT & BC Dept., Assam, Shri Bhabesh Kalita, Minister of Irrigation, Dr. M. Angamuthu, IAS Commissioner & Secretary to Govt. of Assam, WPT & BC Dept. Shri Jayanta Malla Baruah, Chairman of Assam Tourism Development Corporation (ATDC), Dr. Abhijit Sharma, Director, IIE dignitaries were present.

Pradhan Mantri Van Dhan Yojana or Van Dhan Scheme was launched on 14th April, 2018 by the Prime Minister Narendra Modi with Ministry of Tribal Affairs as nodal department at central level and TRIFED as nodal agency at national level. This scheme is a well thought master plan for the socio-economic development of the tribal population of the country. 

TRIFED in Assam has sanctioned 50 Van Dhan Vikash Kendra (VDVK’s)under the scheme covering 13 Districts of the State. The Directorate of Welfare of Plain Tribes & Backward Classes, Assam (WPTBC) is the State Nodal Agency and Assam Plain Tribes Development Corporation Ltd. (APTDC Ltd.), Govt. of Assam is the Implementing Agency for the scheme in Assam. Indian Institute of Entrepreneurship (IIE), Guwahati, Ministry of Skill Development & Entrepreneurship, Govt. of India is the Resource Agency providing technical supports in the effective implementation of the scheme.

Transforming vision into reality, Indian Institute of Entrepreneurship (IIE) is constantly engaging with the tribal communities of the State and working towards bringing optimum outcomes by ensuring quality training programmes. This scheme focuses on transforming the forest produces through process of value addition, branding and marketing for creating income generation and livelihood opportunities of the tribal communities. IIE has supported the beneficiaries by purchasing the resources such as ‘Jackfruit Seeds’ and ‘Joha Rice’ in the Minimum Support Price (MSP) as directed under the scheme.  Covering all VDVK’s in Assam , procurement of 4275 kg of Jackfruit seeds , 2001 kg of Joha Rice ,45000 kg Hill Broom of Karbi Anglong,2700 kg black rice,200 kg King Chilly (Dry) , 300 kg Mushroom (Dry), 1750 kg Mustard seed, 1500 kg Bamboo broom and 2000 litres Honey from Baksa was done during Covid Pandemic period.  Through this initiative, the programme has beenable to not only provide the market for the tribal communities but also a source of income and succour for the poor tribal households.

Indian Institute of Entrepreneurship (IIE) is also conducting several advocacy and minor forest produce (MFP) value addition training programme across the State.As of now, advocacy programme in 46 VDVK’sis completed and MFP value addition programme is completed in Baksa, Goalpara and Karbi Anglong District. These communities are highly dependent on the forest produce and they access their livelihood opportunities by selling the available forest resources in the local market. In the recently concluded training program, IIE built capacity of the beneficiaries in the area of value addition through product grading, sorting, packaging and branding. 

All the collected MFP has been value added, packaged & branded in the name of brand called TRISSAM-from the tribes of Assam. The brand is shaped on the forest produces collected by the tribal communities of Assam. We see a bright & promising future for the tribal communities under the brand ofTRISSAM”.