Press Releases

To create a forward market linkage and showcase the best of craftsmanship of Tribal handloom artisans to the rest of the world, Indian Institute of Entrepreneurship (IIE) has organized an Expo cum Buyer - Seller meet at Phoolwari Convention Centre, Pragati Maidan, at the India International Trade Fair, New Delhi which was inaugurated on 16th November 2015 by Ms. Jyotsna Sitling, IFS, Joint Secretary, Ministry of Skill Development &Entrepreneurship in presence of Mr. G. Rakesh Kumar, IAS, Chairman cum Managing Director, National Scheduled Tribes Finance and Development Corporation (NSTFDC) and Mr. P. R.  Jaishankar, CGM, India Infrastructure Finance Company Ltd. ( IIFCL).

The products to be showcased in the exhibition are an outcome of the three months training programme named “IIFCL-NSTFDC Skill Up-gradation and Economic Empowerment of Tribal Handloom Artisans in the North –Eastern States”. The programme was implemented by IIE & jointly sponsored by IIFCL& NSTFDC under their CSR initiative. Master trainers and designers were engaged for imparting three months training in all the eight identified pockets of the north east who have worked together towards developing market driven products.  Altogether, 30-35 women tribal artisans from all the north eastern states have been participating in the IITF, New Delhi from 14th to 27th Nov.2015.

Speaking at the inaugural function, Dr. Sriparna B Baruah, Head Centre for Industrial Extension (CIE), IIE  mentioned that this initiative is an holistic approach to ensure sustainability to the artisans. The exhibition is a platform providing them the exposure, forward linkage and also giving them an opportunity to directly interact with customers and understand the market. Ms. Jyotsna Sitling, IFS, Joint Secretary, Ministry of Skill Development &Entrepreneurship appreciated the effort and quoted that the programme has turned out to be a complete package of skill development, design development and product development alongwith market exposure. Shri G. Rakesh Kumar, IAS, Chairman cum Managing Director, NSTFDC and Mr. P. R.  Jaishankar, CGM, IIFCL promised to give a wide support in generating sustainable employment to the trained tribal handloom artisans of the NE.

By keeping the traditional motifs intact, the traditional handloom products developed during the training programme are diversified creating an enchanted view of the motifs and designs with an unbroken continuity of its traditions. By participating in the exhibition, the weavers are now aware about the great demand of the handloom products of the north eastern states both in national and international markets. Through the equipped design development training, the artisans are today in a position to address market needs. They are now able to improve their products both qualitatively and quantitatively and get a proper market linkage by bringing a complete diversification and new look to the products by adding a value to the products as per the changing market demand.

In the same fair, “Rasmi” jeweleries produced by the trainees of the Jewelry Design & Making (JDM) Skill Development Programme of OIL CSR Swabalamban and who have been further incubated at IIE are also exhibited. The Rasmi jewelry products stand out for its originality, simplicity and creativity. Apart from jewelry, the trainees have developed various decorative items, paper weights, pen stand, card holder, brooch pins, tie pins etc. In most of the products the trainees have tried to infuse some of the Assamese traditional themes like save Rhino Campaign, Ancient Monuments of Assam like Rang Ghar, Tea Leaf, Tea Garden etc.